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E-BUSINESS PROJECT MANAGER - USA H/F - New York, NY - Ladurée

Publiée le: 11/22/2018

Résumé de l'offre

  • Type de contrat:
    CDI
  • Type d'offre:
  • Expérience:
    2 à 5 ans
  • Publiée le:
    11/22/2018

Description de l'offre

Responsibilities

The E-Business Project Manager will be in charge of digital activities of Ladurée US website for the US market (e-commerce, salesforce, Postmates…) and will be working with Elisabeth Holder.

 

Analysis of duties:

  • Compiling the tasks given by the heads of departments (Marketing, Operational…)
  • Writing out the functional specifications in accordance with the orders given out by the heads of the departments (Marketing, Operational…) and in accordance with the functional specs dedicated to the French Market

 

Project Management / Product Ownership:

  • Analysis of the customer touch points
  • Planning Management
  • Coordinating the work of the different teams: agency, marketing, logistics providers, online payment, boutiques, legal… Coordinating the end-to-end process
  • Working in liaison with the Ladurée US Team, the Ladurée French Team and the Holder Group
  • Coordinating the development of the project (follow up on the online launch and the incidents or dysfunctions)
  • Manage the functional tests (writing of the tests scenarii) and ensure the deliverable quality
  • Ensure the product ownership and lead the functional evolutions of the website

 

Digital Strategy:

  • Traffic development on the website, business development through omnicanal activities (Click & Collect, Delivery, Shipping)
  • Execute the website business animation strategy and CRM strategy: product push forward (depending on the seasonality), business animations (depending on the seasonality and best sellers), banner updates, marketing automation…

 

Coordination / Training:

  • Conception of the user guides and training of the sellers in liaison with Elisabeth Holder

 

Follow up on and follow through with the platform:

  • Identifying and notifying the shortcomings of the website functions and suggesting solutions
  • Coordinating with the technical and IT teams the improvements needed for the online platform (given user data) and other digital supports
  • Ensuring a technical and functional intelligence as well as a competitive intelligence

 


Analysis and Reporting:

  • Following the analysis of sales and performance using the Group Analytics dashboarding
  • Following the functional budget as well as the budget for the development of the project

Profil requis

Digital / E-business Project Manager with an experience in a Retail Company at client side.

Very operational (coordination with lots of Teams), organized, have the initiative spirit, focused on methodology, business oriented and straight to the point.

Ability to write in English.

Technical requirements: knowledge of an E-business back office / CMS; Webmastering; Google Analytics; Knowledge of an Email marketing platform to manage both Newsletters and emailing campaigns.

 

Base Salary   

65 000 USD per annual.

Variable Salary

Up to 5 000 USD annual bonus.

This bonus will be based on:

- 50% fulfillment of the project timelines and deadlines + relational skills with the various teams

- 50% fulfillment of the project budgets and achieving turnover objectives